With so much news happening each day and so many news outlets, newspapers, 24-hour talk channels, and more offering instant access to worldwide content, it’s becoming impossible to stay informed. There’s a sentiment that the more connected people become online, the less aware they somehow are of what’s happening around them.
LinkedIn, which acquired news and content app Pulse under its brand in April 2013, will offer users the ability to access content that directly impacts the specifications of their professional profiles and therefore, their business lives, all from their mobile devices. This is a smart decision, as LinkedIn reported to TechCrunch’s Ingrid Lunden that nearly forty percent of its traffic among its users is via mobile devices.
After the $90million acquisition of Pulse earlier this year, LinkedIn didn’t do much with the company, allowing it to continue operating on its own. Now that this blending of the companies has taken place, it will be interesting to see what other partnerships the professional social media site creates with some of the other acquisitions it has made but not impacted.