The founders of the Wall Street Journal owned AllThingsD digital news and tech column have split from the News Corp owned group and launched their own site, Re/Code, which went live on January 2nd. Co-founders and digital industry veterans Walt Mossberg and Kara Swisher have also created a new conference, Code, as part of their new venture. The site formerly known as AllThingsD.com now redirects readers to the newly formed WSJD.
While the duo have decades of industry experience between them, the new venture will focus on digital technology news and reviews; the building of Re/Code will be to exert complete control over their brand. This included reaching new investors, including Windsor Media and NBCUniversal and its properties, CNBC, NBC News and MSNBC. This will mean expanded content collaboration between Re/Code and other involved news outlets.
For its part, the Wall Street Journal has already announced its intentions for its replacement for AllThingsD, which will include long-form pieces on the industry and its own global technology conference, which isn’t surprising given the popularity and the attendance of the long-time AllThingsD conferences.