We have all been slightly or totally inebriated and purchased something online. Sometimes there is a bit of regret once the credit card bill comes in, but sometimes a shiny new Kindle will ease the pain. A recent survey found that drunk shopping is an estimated $45B per year industry and the most popular website people visit, is Amazon.
The Hustle recently found that the average respondent reports dropping $444 per year and 88% of the spent it on Amazon. Women were slightly more likely to shop drunk: 80% said they had done it, compared to 78% of men. But men spent more money than women on their drunken purchases: an average of $448 a year compared to $441.
Amazon is expected to account for 47.0% of the e-commerce market in the U.S. by the end of 2019, up from 44.8% in 2018, according to eMarketer. The Jeff Bezos-backed e-commerce giant has lured in consumers with its Prime subscription membership which costs $12.99 a month or $119 a year and offers free two-day shipping; free two-hour delivery service in some areas; access to Prime Video and Prime Music; and discounts at Whole Foods. It had 101 million members as of January.
Nearly half (48%) of Amazon Prime members shop online at least once a week or more and nearly three-quarters (74%) shop online at least every few weeks, according to a separate report from Feedvisor.
Amazon is the drunk online retailer of choice, but you would be surprised that many people do not regret it. Only 20% of survey takers end up returning the product or cancelling it before it has shipped.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.