The smartwatch segment is just beginning to take shape, though it seems we are already about to witness the first casualty: Qualcomm Toq devices. Qulcomm’s entry in the smartwatch arena has been much talked about, but the company has stated they are pulling the plug on the device which they claim was never meant to be offered on a commercial basis. Rather, Qualcomm’s President of Southeast Asia and Pacific John Stefanac revealed the Toq was meant to be a technology demonstrator. Qualcomm has always stated that the Toq will be a limited edition device and it remains to be seen how many of these will actually be produced.
There have been quite a few smartwatches launched in the last few weeks, but the Toq stood out with its superior battery life that is said to last even up to 96 hours. That’s not all, for the color display remains always on and visible even in bright light condition, which are some of the qualities that are extremely desirable of a device that claims to be superior to conventional watches. The Toq is also compatible with Android devices running version 4.0.3 and above. Qualcomm had also announced during IFA that an iOS compatible version will be launched soon, but now it’s not certain if not sure if Qualcomm will follow through with that.
Qualcomm didn’t have a good experience with its Mirasol e-paper tech, as the tablet and e-reader devices failed to make it big in the market. The company has since changed its focus to smartphone and wearable devices and is keen to re-invent along this line, something borne out of its showcase at the SID Display Week 2013. The smart wearable segment comprising of smartwatches or Google Glass holds a lot of promise and Qualcomm, with its expertise in e-paper, does stand a good chance of excelling there.