Google Glass hasn’t proven to be as successful as its makers may have expected it to be. To make matters worse, wearable tech users are even open to charges of invasion of privacy. Nevertheless, Google has hit upon new ways to make its wearable tech more appealing to the masses, such as its recent deal with Luxottica, owners of the immensely popular eyeglass brands Ray Ban and Oakley. This will hopefully push wearables into mainstream fashion rather than being seen as a niche product.
“We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale,” said Luxottica Chief Executive Officer Andrea Guerra.
According to the new agreement, a special team of experts from Google and Luxottica will be tasked with designing a new range of frames that will be compatible with Google Glass. This will help ensure mass availability of the internet connected eye wear, which so far has been restricted to the US. The price is expected to drop a bit, which is extremely important in order for smart glasses to grow. Google will also have the advantage of Luxottica’s extensive market presence in its efforts to make its smart glasses more alluring to buyers.
As of now, only the Ray Ban and Oakley brands are included in the Google Glass plan, though it’s not known when the first frames are expected to hit the streets. In any case, these will supplement Google’s own line of frames that launched earlier this year. However, some key aspects pertaining to Google Glass still need to be resolved, including battery issues.