Todd Humphrey the EVP of Business Development at Kobo Books has left the company. He worked for Kobo from 2010 to 2014, where was responsible for all worldwide business development activities for Kobo, including OEM’s, retailer’s and wireless providers.
Todd has joined former Kobo CEO Michael Serbinis in a new stealth startup called The Everlong Project. Not much is known about the company, but they seem to be involved in wearable technology in the health sector. On the companies official blog page they do illuminate a bit on what they are doing with the statement “IOT is going to revolutionize how we manage our health, but the real trick is not in all of the various data-emitting, wearable devices. As someone who once saw 100′s of eReaders at CES (what we affectionately called the eReader ghetto) and then saw that turn to dozens, then 3-4 and eventually…you know the drill. It’s not about the hardware, ultimately. It’s not even in the data. The data on its own will be almost useless. It’s in the services that use that data, and engage consumers, and keep them coming back. If there are any people out there who actually, regularly, use their FitBit dashboard, and find it indispensable….please let me know…”
Former CEO Michael Serbinis confirmed that Todd is actually the Co-Founder of the Everlong project by stating “Todd has joined as co-founder at the Everlong Project where we plan on building another great company. As we are just rounding out Month 2, doubling our space, growing the team, and working toward launch – it’s great timing.”
We should be hearing more about the Everlong project when they formally announce their first product in early 2015.