Amazon is in the process of shuttering 87 pop-up stores and they instead will focus on opening up more bookstores. This will provide a better avenue to sell Kindle e-readers, books and Alexa enabled products.
“Across our Amazon network, we regularly evaluate our businesses to ensure we’re making thoughtful decisions around how we can best serve our customers,” an Amazon spokesperson told Good e-Reader. “After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection.”
Pop-up stores for years helped Amazon showcase novel products like its voice-controlled Echo speakers, but the company is now able to market those products and more at its larger chain of Whole Foods stores, acquired in 2017, and cashierless Amazon Go stores, which opened to the public last year.
Amazon has just a handful of bookstores currently open, in New York; Berkeley, California; and Lone Tree, Colorado, while there are 20 Amazon Books stores across the country, including Los Angeles, Boston and Washington.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.