American restaurant chain Applebee’s has purchased 100,000 tablets that will allow the public to order and pay for food. The company plans on keeping staffing levels the same and will not fire anyone due to the tablets being setup at each table.
Instead of going with the Apple iPad like most companies, Applebee’s has decided to go with Presto, which is similar to the Point-of-sale software that the servers use. The tablets will also be outfitted with a standard credit card reader as well as NFC to link up to mobile wallet apps. These are going out to 1,800 Applebee’s locations in the US by the end of 2014. The company also says it plans to add other features like streaming music, video, and even tools that will let you share what you’re eating with Facebook buddies.
During initial beta testing, Applebee’s management discovered that the tablets encourage more orders of appetizers and desserts during a typical meal. For families, the tablets will include a variety of video games that can be accessed through a modest fee. A trivia game, for instance, would likely cost $1 to play, fairly identical to microtransactions on consumer owned smartphones and tablets. Conceptually, Mom and Dad can keep the kids entertained with the tablet while waiting for their meals to arrive.