Houghton Mifflin Harcourt is intending on scrapping the individual divisions for Houghton Mifflin Books for Children, Harcourt Children’s Books, Sandpiper paperback, Graphia, and HMH Books novelty imprints. Instead, the company is doing it under one publishing umbrella entitled Houghton Mifflin Harcourt Books for Young Readers. This move basically condenses all of the individual imprints, making it easy to manage.
HMC is already beginning the rebranding initiative by updating the company’s Twitter and Tumblr accounts. The company is betting on promoting the kids branch through social media more effectively and launch new titles. The best first big program is the new interactive Curious George website, which should be launched by the second quarter of 2013.