Digital magazine consumption has risen 50% in the last twelve months in Canada according to new figures from The Print Measurement Bureau’s Fall report.
The Print Measurement Bureau is not exactly a household name, but they have been chronicling the rise of digital reading habits since 2013. One of the most interesting figures is the fact that only 2.9 million Canadians are reading digital magazines, which is an increase of over 57% from last year.
In a world of heavily customized apps geared towards tablets and smartphones the vast majority of Canadians are continuing to read exclusively on their computers, but mobile is on the rise jumping by 115%.
I think the most interesting statistic is how digital reading is firmly embraced by urban dwellers with higher education rather than rural. Digital magazine reading was 55% higher in Toronto than the rest of Canada.
One of the big reasons why digital magazines are on the rise is partly due to the blitz media campaigns by Next Issue. This is a pure digital service marketed by Rogers Media across all of their platforms, such as television, radio and print.