Magzter has been a breakout success story in India with userbase of six million and 35,000 digital magazine downloads a day. The company is experimenting with new content delivery methods to appeal to a new demographic via Groupon India.
The new Groupon Campaign is poised to appeal to new and existing users of Magzter. Right now you can save 50% on 24 different magazines that target several key segments, including Women, Men, Health, Lifestyle and Travel, among others.
“Magzter believes in innovating constantly to reach our desired goal of becoming a first choice for the entire digital reading community. Our partnership with Groupon is a step in the right direction. We look forward to promoting other publishers as well and are certain consumers will be thrilled with the exciting reading content that we have to offer,” said Vijay Radhakrishnan, Co-Founder and President, Magzter.
This marks the first time that a digital magazine platform has done business with Groupon to expand their business. It is a very interesting move to see if users respond to the discounts and end up being solid customers. Likely other companies such as PressReader, Zinio and Recorded Books are eyeing how it all plays out, to see if its viable for them.
Groupon has wrecked havoc in the retail and service based industry. For the most part it is a losing proposition to throw down with a big Groupon campaign. Digital though, is very interesting, since Magzter can afford to take a hit with their digital magazines, because of the low-costs in content delivery.