Vogue Australia announced the launch of their iOS app, Miss Vogue Australia, which the iconic fashion brand claims will be much more than just a PDF of their magazine. Created with Adobe Digital Publishing Suite, Miss Vogue Australia offers videos of behind the scenes activities along with audio files and multimedia experiences to make for a truly in-depth reading experience.
The publisher chose the Adobe Digital Platform Suite for developing the app, Shane Mitchell, CEO Reddo Media explained:
“We wanted to create an app that encompasses the full breadth of features possible with Adobe Digital Publishing Suite. With custom HTML content, embedded audio and video, a state-of-the-art custom HTML storefront and functionality in ten languages, we did exactly that,” said Shane Mitchell. Reddo Media who were entrusted with developing the app by NewsLifeMedia, the Vogue Australia publisher.
“We utilised Adobe’s tried and trusted technology to create an immersive experience for Miss Vogue Australia’s readers. Features including exclusive video content and shop-able pages will inspire users without overloading them with interactive elements. A restrained design approach was adopted to suit the beauty and elegance of the Vogue brand,” said Mitchell.
Earlier, Vogue Australia defied the global digital trend by launching the print publication in order to strengthen their online presence in the real world. This they claimed will let their targeted client, the twenty-something female readers to have a tangible print edition for referencing or saving.