Magazine publishers and catalog retailers have been relying on Adobe Digital Publishing Suite and InDesign to create the digital editions of their materials for some time, using the streamlined process to make print editions and digital across various tablet operating systems and screen sizes in a nearly seamless way. Thanks to the limitless flexibility of digital publishing, new retailers are coming on board with Adobe’s product and reaching new markets of customers.
Today, Adobe announced its work with Sotheby’s International Realty Affiliates LLC to create a digital catalog that reaches out to a worldwide audience of luxury consumers. Sotheby’s works in partnership with some of the world’s most well-known publications to spread the word of its properties and holdings.
“Our marketing plan was designed to deliver 700 million overall impressions, generating valuable exposure among our core audience of consumers: the connoisseurs of life,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC, in a press release. “We are taking a cutting edge and targeted approach in our marketing plan, which will help us create global connections and showcase the extraordinary homes our network represents. Our relationships with many of the world’s most influential news media have been cultivated over the course of several years and offer multiple levels of custom exposure for our network. Finally, our unique collaboration with Adobe ties our entire program together, allowing us to speak to the consumer in a new and interactive way that has traditionally been utilized by the world’s publishing powerhouses to promote their products.”
This reach to customers as an iPad app allows Sotheby’s to include more full-color images and embedded videos and links in order to forward the recent enhancements of its website. Working with Adobe allows Sotheby’s to maintain its structured catalog of holdings in a more viewable presentation format for its agents to utilize in front of potential clients.
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.
