Yahoo has been totally revising the way they show digital content on some of their biggest properties. They have adopted a unified magazine layout to Travel, Movies, Health and Food which makes it seem fresh and modern. Yahoo DIY is the latest magazine to launch and will appeal to enthusiasts looking for ideas for their next project.
Yahoo DIY will initially focus on news items, slideshows, listicles, and original videos. They will evaluate how each one of these segments performs and make editorial changes as needed. This is uncharted terrority for Yahoo, so they brought in Katie Brown who used to do a television show on Create TV.
The DIY videos will probably require the most work. The company is currently planning three series: “Daily Made” shows off solutions for common household problems, “Home Made” provides crafters with how-to tips, and “Katie Made” offers a sneak peek inside the Editor-in-Chief’s own quirky DIY projects.
It remains to be seen if Yahoo can make this concept work, as DIY enthusiasts are fairly loyal to their forum communities and platforms. Likely, the search engine giant is looking for novel concepts to see what sticks and eventually kill off the low performers.