With the launch of Samsung‘s newest tablet offering, the Galaxy Tab S, consumers must be wondering what makes the new device so compelling, so stand-out that it’s worthy of their hard earned money. Just from a digital reading standpoint, there’s a lot about the tablet that stands out, particularly thanks to Adobe’s Digital Publishing Suite.
With the release of DPS v31, which is the only platform that supports Samsung’s new digital magazine reading experience Papergarden, new features in content previewing, purchasing from directly within a preview, and more are going to streamline the magazine content sales realm. This release will power both this tablet launch and another from Samsung.
“Samsung is excited to have partnered with Adobe to use Digital Publishing Suite to build the new Papergarden application. Samsung’s new magazine service, Papergarden, enables users to view a wide range of top-tier magazine titles exactly as the photographers intended, reproducing colors just as vividly and accurately as the print versions,” said Daniel Park, senior vice president of Samsung Electronics’ Media Solution Center. “Papergarden is tightly integrated with the robust DPS native Android Viewer and strives to deliver a highly engaging service that will delight Samsung Galaxy users in its purchase simplicity and interactive content experience with an optimized viewing environment for interactive digital magazines.”
Good e-Reader spoke to Adobe’s Lynly Schambers-Lenox for a demo of what’s new in v31, and how DPS is making it even easier to drive sales.
“This is the first time we’ve partnered with a hardware supplier on content. With v31, users can see a preview of content, but that preview and the purchase functionality are now very tightly connected. Publishers can build segments for push notifications and can drive readers to custom markets or URLs, all with the intention of driving engagement.”
One of the more exciting enhancements to this newest release is the Folio Showcase, which lets publishers set up a default library of content that they especially want to highlight. There are key visuals in the showcase, along with content samples, and the pricing is “front and center” for consumers to make a content purchasing decision. All of this leads to an increase in sales and user engagement with the material.
The new version has already rolled out and is available for preview through Adobe.