Adobe has let it known that they will be coming up with the technical specifications of .folio format for e-magazines under free license sometime in Q1 2014. An inherent benefit of the .folio format is that it will allow newsstands to launch their own viewing apps for users to read digital magazines that have been built using Adobe’s Digital Publishing Suite. This, Adobe claims will lead to greater acceptance of digital magazines published using Adobe DPS which has already seen three times the growth achieved in 2013 as it has been the year before it.
What is also heartening for Adobe is that readers have been found to engage with the publications, with them tending to spend about 50 mins on average with DPS digital magazines in a month. Cost efficiency and ease of use of DPS has been attributed to the success of the digital publishing platform though also contributing significantly to the success story are the consumer marketing tools that are an integral package of DPS magazine apps. These features include the ability for readers to share articles using the social networking sites, feature that allows a particular article or an entire issue to be previewed for free and so on.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email