As if memberships for free shipping, low thresholds for delivery options, and discount incentives weren’t already enough to sway consumers, Amazon is making it possible for its customers to feel good about their purchases through charitable contributions.
The company’s program, Amazon Smile (named in reference to the iconic swooping shape on its boxes), lets consumers designate a 501(c)(3) charitable organization to receive 0.5% of the order price when the purchase was made through the smile.amazon.com website. While still using their same Amazon accounts–including any registries or wish lists they may have created–customers who access the site through a browser (not through an e-reader or Kindle app) can find products that are designated as eligible for the donation.
Of the nearly one million organizations that are already eligible to receive these no-consumer-cost donations, several are related to authorship and the book industry, including World Book Night, The Office of Letters and Light (NaNoWriMo), and Books for Africa, along with a host of other recognized non-profit charities related to furthering literacy, education, and writing. Consumers can change their charitable recipients at any time, essentially letting them designate a different charity each month, if they desired.
While not all items are eligible for the donation program items that are eligible will be designated on the product detail page. In order to benefit the charities, purchases must be made through Amazon Smile, and not the standard Amazon web page. For more information, go to the Smile information page.