In the latest twist in the Amazon-Hachette dispute, Amazon has proven once again that it has the best PR team in corporate history. Following an open letter from authors involved in the current issue which stated that their livelihoods were being impacted by Amazon’s refusal to concede to Hachette’s terms, Amazon offered to give the authors 100% of the price of their sales until the matter is resolved. This offer would have meant that neither Amazon nor Hachette would receive any of the sales price on these authors’ titles, a move which Amazon claimed was meant to spur the parties into reaching an agreement while still ensuring that the authors were not harmed by the negotiations.
Interestingly, despite insisting publicly that Amazon’s ongoing inability to accept the new publisher terms is hurting its authors, Hachette turned down Amazon’s suggestion and dismissed it as simply a ploy. Other entities like the Authors Guild followed suit, quickly spurning Amazon’s offer.
Now, Amazon has offered to take its percentage and Hachette’s percentage and offer those to literacy charities, while still giving the authors their royalty. While the intention is still to ensure that authors are not affected by the drama, the retailer feels like this will force the two parties involved to come to terms that both can agree on.
According to an article in The Bookseller, author Douglas Preston informed Publisher’s Weekly about the offer from Amazon, but said that it has already been rejected by Authors United, the group which penned the open letter and has promised a forthcoming letter to be published as a full-page ad in the New York Times. What is truly interesting is the coverage that this announcement has received, including headlines like this one, and the noticeable reduction in anti-Amazon sentiment in the comments sections of these posts.