Amazon plans on opening a new Dutch ebook store this fall to further the company’s quest of European expansion. The book content will be coming from either the United Kingdom or German distribution centers.
The Seattle based online juggernaut has been milling around the idea to break open its .NL domain name for the last year. The logistics of the market penetration has taken the last six months to plan out. Customers living in there will be able to circumvent the higher VAT fees because Amazon runs all of their European operations out of Luxemburg.
The Dutch launch is poised to offer customers in the Netherlands as well as surrounding areas that speak the language a viable way to purchase ebooks. Right now the Amazon.nl domain name currently redirects people to the United Kingdom based store. It is unknown at this time what local publishers Amazon has wooed to contribute content to their launch of the new website.