At today’s PubSmartCon panels, industry professionals presented a panel on the business side of being a career writer under a newly coined term, authorpreneur. By viewing being a published author, regardless of the mode of publication, as a small business owner with serious investment concerns and prioritization to be met.
A panel presented by Amanda Barbara of book crowdfunding site Pubslush, C. Hope Clark of FundsforWriters, Miral Sattar of BiblioCrunch, and Orna Ross of the Alliance of Independent Authors offered a wealth of information about how to proceed with a publishing project, knowing that writing a great book is only the first and most important step towards a professional career.
“We help authors, both self-published authors and traditionally published authors, to really have the tools to build their platforms before they publish,” explained Barbara to the panel attendees. “It’s important for authors to have a place to build buzz around their books through social media. Readers really want to be able to connect with their favorite authors. We recently launched a program to allow publishers and different partners in the industry like self-publishers and editors to actually launch white-labeled pages on Pubslush.”
Pubslush, who sees its mission as more of a preorder tool that lets authorize monetize on their preorder sales in order to secure the services they need for publishing, states that the term crowdfunding can be misunderstood by supporters. Still, that hasn’t prevented the site from helping numerous authors meet their goals for their books through these preorders.
Clark, herself a mystery writer, launched a site that has been a Writer’s Digest Best Site for Writers for thirteen years. “I started FundsForWriters when I could not sell my mysteries, and I was so hellbent on being a writer I decided to do something, no matter what it was. FundForWriters gave me a platform to turn back around and develop the mystery series. My mantra is to not think that you’re going to go from point A to point B. You’re writing career is going to take off on all kinds of tangets.”
These tangents, according to Clark, naturally evolves into the author’s route to publication and ultimately career satisfaction, which is ultimately a better measure of success than any other factor.
BiblioCrunch’s CEO Miral Sattar explained the purpose of the platform as an Angie’s List of professional publishing resources, offering assistance to both authors and publishers alike; she and Ross spoke to the need for understanding where to find quality professional resources.
Some of the focus that the panelists offered was that there is no single method that will succeed for every book or every author. Also, crowdfunding as a solution is often misunderstood, both by people who’ve launched campaigns and by those who’ve supported them; in the case of these book preorders, it’s not a matter of asking ones own friends and family members to donate as it is selling content to interested parties. Clark pointed out that one of the major obstacles for authors in this regard is that there seems to be a disconnect between authors and discussions of money, as though the creative aspect is somehow going to make up for the business side of publishing and selling. Sattar rounded out the discussion by offering insight for authors in attendance on review and promotional opportunities, a notoriously difficult hurdle for many writers, as well as the need for vetting some of the professionals who claim to have knowledge of the industry.
Ross went on to remind authors that creating a fantastic product is not a solo effort, even for authors. “People think [independent] means just self-publishing only, but it means that you define yourself as the creative director of your book from conception to completion. Self-publishing is a misnomer because we don’t do this by ourself. You are in the partnership business, you are a collaborator.”