Big W, one of the biggest discount retail stores in Australia, has announced they are venturing into the electronic book business as well. They are starting off with a sizable volume of no less than 300,000 titles, and more titles will be added every month. Also, in tune with their overall business theme, Big W is working on low prices to drive their ebook business, with several of the titles to be made available each month at a discounted price of 99 cents or completely free.
Big W has also stated they are banking on content pertaining to their region as a way to differentiate their business model. They hope this will help drive more business against the global retailers such as Apple or Amazon, which the Australian retailer claims is focused more for foreign users. Big W is also pushing more participation of native authors and publishers in its bid to emerge as a viable force when it is selling books focused more on Australian content.
“The eBooks market in Australia is dominated by overseas based companies focused on overseas customers. BIG W eBooks is different – we are an Australian retailer with a focus on the books Australians love, with downloads at Australia’s lowest prices,” said Scott White who is heading the Books division at BIG W.
“The attractiveness of some eBooks is likely to be down to a cringe factor, with more than one-in-ten people admitting they download books because they are more discreet to read than their printed equivalents. The books on offer comply with PDF and e-pub formats and can be downloaded on any ebook reading devices, be it a dedicated e-reader, a tablet or even a smartphone device. Big W has already been into offering the above mentioned devices which include the likes of iPad, Samsung tablets and such and its move to sell ebooks can be seen as a natural progression of their business strategy.
“Many Australians could be forgiven for thinking they were locked into just one provider when downloading their ebook, but that’s not the case and they could be spending more than they have to. At BIG W we offer low cost downloads on almost any device and across a massive range of titles from romance to Australian fiction, autobiographies to thrillers,” said White.