The new Cover Designer has a interesting user interface that is clean and very friendly towards the non-tech-savvy user. You have several options for building your cover when you use the free, DIY publishing option. Using the Online Cover Designer, you’ll be able to upload your own original image; plus you’ll have access to an ever-growing library of royalty-free images that you can choose from. Once you select your image, you’ll be able to place your book’s title, subtitle, and author name on your cover. You’ll be able to choose from a variety of font, color, and style options to make your text appear however you want. If you’re interested in more advanced cover design options, you can elect to purchase the Custom Cover Design.
The Custom Cover Design is a new service that runs in conjunction with the free edition. You can actually have BookTango do all of the grunt work and makes the process fairly easy. They will work with you to ensure that you are happy with the concept designs before the final art is created. It obviously costs a bit to have their artists do everything, but is fairly inexpensive at $159.99.
Cover art can make or break a book and is the first thing people see when they are browsing for content in many different ebook stores. First impressions are everything and if your cover art resonates with the customer, you are half-way there.