Buying that special someone a book for their birthday or Christmas is on the decline in the United Kingdom. The Nielsen Book Survey has just decreed that the share of books bought as gifts fell from 24% to 22% – equating to a decrease of nine million books.
Jo Henry, director of the research, said that the decline in giving books as gifts would be of particular concern to publishers and called it a “concerning trend” which has also been seen in the US. Gifts accounted for 22% of book sales in 2013, down from 24% in 2012. She is calling for more research to find out the reasons why people are not buying books as gifts as much anymore.
Nielsen also provided data on continuous climb of the eBook industry, as a whole. The survey found that digital eBooks now account for 25% of all book purchases (up from 20% in 2012) and that their growth is at the expense of paperbacks.