One surefire way to get kids reading–especially low-ability and reluctant readers–is to give them characters and story lines that they already know and love. By having access to high interest characters from television shows and movies, as well as incorporating existing story lines for which the readers already have a strong from of reference, students who struggle to read or who do not read for their own enjoyment can experience a whole new world of emerging literacy.
DreamWorks Animation SKG, the creators of arguably most of the top-grossing children’s movies on the market alongside Disney’s Pixar studios, has announced that it will form its own children’s ebook imprint to release novelizations of its line of films. Some of the films include names like Madagascar, Shrek, and many more.
To date, DreamWorks’ films have been adapted for iOS and more recently Android devices by the award-winning iStoryTime group, owned by zuuka. iStoryTime, which began with enhanced ebooks of its own original in-house content, began creating the dynamic, full-featured adaptations for DreamWorks several years ago, even releasing some titles to coincide with the film launches.
While iStoryTime titles were initially stand-alone apps of the popular children’s books, the company evolved into offering a bookstore within its main app that let parents purchase titles for their children’s shelves. These titles, which featured full color animation, bonus learning games, and full audio narration with the ability to read aloud or read silently, were also available through an innovative ad-based feature that let parents earn additional titles for their children’s accounts by interacting with advertising outside of the book.