There is strong momentum in the USA’s world of ebooks. Sales nearly doubled from 2010 to 2011, and ebooks now account for over 30% of all Trade-Fiction! BookStats compiled a recent report, which examines US publishers’ annual net sales revenues and net units. Their research does a good job at tracking sales from all adult fiction, non-fiction, and kids books. Recently the company stated that ebook sales rose from $869m, or 6% of trade, in 2010 to $2.1bn, or 15% of net revenues, in 2011. eBook units also more than doubled, from 125m e-books to 388m.
The strongest growth in publishing right now would be Adult Fiction ebooks, capturing 30% of total net publisher dollar sales. In 2010, ebooks had ranked fourth among the individual print and electronic categories with 13% share, but in 2011 adult fiction ebooks’ revenue was $1.3bn, growing by 117% from $585m in 2010. This translated to 203 million units sold, up 238% from 85m in 2010. The combined print formats still represented the majority of publishers’ revenue in the adult fiction category, at $2.8bn. Publishers’ net sales revenue for the trade sector was $14bn for 2011, as compared to $13.9bn for 2010.