Sometimes, it’s not enough to know that Aunt Janet loves to read, and therefore should be given a book for Christmas. Has she read that book already? Does she even like mysteries? Is Aunt Janet going to be offended by the language of explicit nature of this particular book?
With the advent of digital publishing and ebooks, even gift cards can be difficult. An Amazon gift card, for example, isn’t necessarily the right fit for a dedicated Nook user. Your thoughtful gift can languish in a drawer until the day Aunt Janet regifts it…hopefully not to you.
But two subscription-based reading platforms are offering e-cards this season, fully customizable options that include self-selected artwork and the opportunity to read across a small variety of devices while enjoying unlimited content.
Scribd and Oyster, two companies who are finally bringing some much-needed focused attention to the long sought after subscription reading model, are both making their unlimited pay-per-month service available for gifting in easy to purchase increments. Users are not locked into buying long-term subscriptions, with the chance to buy even a one-month subscription to let the recipient try it out before committing. Both companies offer this option to people who are not already registered users, so you don’t have to be a member in order to send this gift to a diehard reader; if your recipient is already a member of either service, this gift simply rolls over into their account so that they still benefit from your purchase.
Bear in mind that Oyster currently only works as an iOS app on devices running iOS7, and Scribd is only compatible with iOS or Android phones, tablets, or via the desktop app. Also remember that a host of other companies, like Spain’s 24Symbols, cater to reading in markets outside the US, as well as gifts from companies like XinXii, Spanish Publishers and Le French Book that focus on translations.