In an announcement today, long-time children’s content creator Highlights for Children stated that it has signed a deal with ebook developer INscribe Digital to digitize and distribute its content. This is welcome news in a publishing climate in which children’s ebook sales–while on the rise–still lag behind other categories.
“Highlights for Children adds significant momentum to our growing list of children’s books,” said Anne Kubek, INscribe Digital’s EVP/General Manager, in a press release. “It’s an honor to be partnering with one of the oldest and most distinguished children’s publishing brands in North America.”
“We are thrilled to collaborate with INscribe Digital as we launch our eBook publishing program,” continued Mary-Alice Moore, VP, Editorial Director of Book Publishing for Highlights. “As the publishing industry transforms, the opportunities for growth in all formats is tremendous. Our partnership with INscribe will be a key part of our fast growing efforts to provide our titles digitally to consumers.”
One factor that made this a sound decision is INscribe’s capabilities with complex titles. Children’s content has typically included bonuses like read-aloud narration, additional content, moveable and manipulatable graphics, and more. According to Highlights, INscribe has demonstrated its ability to produce that level of digital content and get it into the retailers’ hands quickly. This partnership is now active, and content is currently being distributed.