Yesterday, Good e-Reader mentioned a variety of ways that publishers are working harder to reach a loyal fan base of readers, using offerings like author interactions, unreleased content, dedicated storefronts on their websites, and more. Today, GigaOm’s Laura Hazard Owen highlighted one independent bookstore that is reaching out to its customers with its own branded app and subscription reading, all in an effort to retain customers and aid in book discovery.
Emily Books, a digital publisher and ebookstore co-founded by former Gawker editor Emily Gould, is currently offering its subscribers a tremendous savings over the original model through the development of an iOS app that sends ebooks directly to the readers’ devices. Where Emily Books has already offered a $13.99 per month subscription that lets readers have one book each month, those editions were DRM-free MOBI or ePub files; by switching to the Emily Books Reader app for iOS, the books are not downloaded but are rather read through the app. Therefore, the subscription for the Emily Books Reader will only by $9.99 per month of $99.99 annually.
According to the Emily Books blog, “If you’re not a subscriber yet and want to receive books seamlessly each month on your iDevice, we suggest you subscribe via the app! The entirety of the bonus content we’re creating around each book is only available there. But you can still subscribe via our website if you read on a Kindle, Nook, Kobo or anything else, and we’re working on creating versions of the app for other kinds of devices.”
The bonus content referenced in the post includes author interviews, essays about the works, and more. Readers may still purchase individual titles without a subscription for $12.99 each.