Ingram Content Group today announced at the Frankfurt Book Fair they have entered into a partnership with EE Media, one of the largest publishing houses in Russia. Such an arrangement will lead to better distribution of content in Russia as well as the former Soviet countries. Russia is among the countries where ebooks have been gaining traction at an expansive rate, prompting Ingram to zero in on that country. Publishers in Russia will benefit from the deal as they will have access to “high-quality, print-on-demand book manufacturing and established relationships with the leaders in online, chain and independent booksellers and distributors in Russia and the former Soviet Union,” as stated in the press release.
“Working with Ingram, more than 3,000 retail points of sale in the region will have quick and easy access to a greater selection of English language books,” stated Yevgeniy Khata, CEO, EE Media. “Where it typically took one to two months for English language books to reach consumers, now it will take 24 – 48 hours.”
Mr. Khata further added, “Ingram is a true leader in the content distribution space, and we are pleased to be a part of their Global Connect program for the Russian and former Soviet Union markets.”
Ingram had introduced the Global Connect program as a way to maximize potential of its printing facilities present in countries such as US, UK, Australia, and France. It has forged new partnerships with publishers and distribution channels in countries with high adoption rate of books. Further, all Global Connect partners follow the same levels of quality and specifications as laid down by Ingram’s Lightning Source.
“Our Global Connect network provides publishers with a comprehensive option to expand the reach of content to new global markets,” said David Taylor, Senior Vice President, Content Acquisition International, Ingram Content Group Inc. “In today’s immediate all-access world, publishers need solutions that ensure books are immediately available to people who want to buy them, and through Ingram’s proven Global Connect offer, they have a single, integrated solution to do that globally.”
The above deal has also brought cheers to book sellers in Russia, something that is evident in what Denis Kotov, CEO of Bookvoed had to say. “Currently, English language books are poorly represented in Russia, but even despite this, there is healthy demand. Through the work between EE Media and Ingram, we look forward to having access to a greater number of quality English books for the consumers we serve.” Bookvoed is counted among the largest traditional book chains in Russia.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email