Kensington Publishing has just announced that they are starting two new digital imprints that will exclusively focus on e-books. This fall the company will launch Caress, which will focus on contemporary romance and Liaison, a romantic suspense line. Within the first year of operation they will be releasing 50 e-books combined.
Caress and Liaison will be apart of the Lyrical Press umbrella of Kensington. Lyrical has been focusing exclusively on developing e-books and distributing them to Amazon, Apple, Barnes and Noble, Kobo and Google.
“We’re very excited to expand even further,” Nicolaijsen said. “Having these books available as digital releases ensures that readers will always have a wonderful variety of new books at their finger tips.”
Kensington editor Martin Biro will manage editorial aspects of the two new imprints. He said Kensington has studied the digital romance marketplace to identify “genres where we feel readers are currently underserved.”
Biro added: “Publishing these new category lines in a digital-first format allows for faster release schedules and is the perfect way to build debut authors and provide veteran authors a place to try new things and expand their audiences.”
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.