It’s very interesting that the e-reader and ebookstore company that holds the number three market share in the US is the only one who is present in over 190 countries–make that 190 countries plus one–but that is the case for Kobo, who announced today the launch of its bookselling in India. Kobo will be available through retailers across India through its partnerships with Crossword, WHSmith, and Croma, and will be bringing the Kobo Touch, Kobo Glo, Kobo Arc, and
Kobo Aura HD devices to Indian readers.
“As e-commerce continues to expand and demand for digital content continues >to grow, we are thrilled to be launching in India and look forward to introducing passionate Readers to our world-class digital reading platform,” said Wayne White, Executive Vice President & General Manager, Kobo, in a press release today. “India is in the early stages of what we believe is a 25-year transformation from print to digital reading. In partnership with some of the leading booksellers and retailers in the country, Kobo is poised to lead this transformation, by delivering a fully localized experience designed to meet the increased demand for digital content in India.”
Ever in tune with the culture of reading within the countries it serves, Kobo is celebrating its launch in India–which coincides with the Festival of Lights, “special Diwali
>pricing will be available until November 3 on select Kobo devices including: Kobo Arc available at Rs. 9999 (regularly priced at Rs.11, 999) and Kobo Touch at Rs. 6999 (regularly priced at Rs. 7,999). Free or discounted ebook offers will also be available with the purchase of Kobo devices or with the download of a Kobo app for a limited time.”
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.
