Diesel eBooks has been selling digital content for the last ten years. They have seen the industry grow from simple PDF file sharing to the boom period of 2011. The company is unable to compete against the juggernauts of the industry, such as Amazon, Apple, B&N and Kobo. Diesel has announced that starting April 1st, the store will close.
Diesel eBooks originally launched in 2004, but it wasn’t until 2010 that they dramatically revised the website, and made it accessible. Diesel introduced social elements, a better search engine and the ever popular ‘Deal of the Day.’ One of the biggest deals they signed was with publisher Macmillan, who contributed titles from Lora Leigh, Sherrilyn Kenyon, Lisa Kleypas, Robert Jordan, Orson Scott Card, Robert A. Heinlein and Jonathan Franzen.
In a statement on their online website, Diesel stated “Diesel eBooks will be closing at the end of this month. It’s been a great ride! We’re exploring our options – eBooks are still in the infant years and there are many opportunities opening up now and in the future. We want to thank you for being such loyal customers. Understand this doesn’t necessarily mean you won’t see Diesel in another form in the near future. IMPORTANT: you must download your eBooks here by month end. Downloads will not be possible on April 1st.”