A number of companies have tried to combat the growing problem of ebook discovery by building daily email lists and book websites, landing pages that are supposed to draw readers in order to discover the latest in publishing. Companies like Libboo have recently launched a daily feature based on traffic generated called The Midlist, designed specifically to highlight worthy books that are getting some traction, while not necessarily being top of the list bestsellers.
Today, Simon&Schuster announced its own version of a discovery mailer called Off The Shelf, but one thing that makes S&S’s site standout is its publisher-agnostic focus. By highlighting a variety of books instead of just their own catalog of titles, the publisher is taking a rather selfless move in the direction of connecting authors and readers.
“While it is very easy to learn about the latest, hot new must-have books, we know from experience that many readers are more interested in what’s relevant to them regardless of its moment in the publishing cycle,” said Carolyn Reidy, President and CEO of Simon & Schuster, in a press release. “With Off the Shelf, we aim to bring attention to books that were bestsellers you might have read or wanted to, books that you may have missed in the often overwhelming number of titles that get published every year, or simply books that have touched us as readers, left an indelible mark on us, and become friends that we revisit often. These are books that are often spine out in stores, buried on a home bookshelf, or deep within library stacks. We hope that shining a new light on them will help others discover a passion for them as well.”
While more than just a mass email featuring a book or two, Off The Shelf will also offer book reviews, guest posts, author interviews, reading lists, videos, and more. For more information or to sign up for the site’s email list, go to OffTheShelf.com.