We might be in the midst of a digital revolution right now, but the digital wave isn’t as all-encompassing as it seems. Take, for instance, the recent trend as seen among publishers in the UK who reported a rise in sales of its print publications in spite of the digital versions selling well. Publications like Toxic or Girl Talk Art, for boys and girls, respectively, have reported a positive increase of their print versions. That tallies well with the findings of a survey conducted a few weeks ago in which it was reported that a majority (88 percent) of British readers still prefer reading a print magazine to digital edition on an electronic device such as the tablet, smartphone, or even the PC. Parents, too, seem more comfortable with the idea of their children reading a print version rather than the virtual edition.
However, the two magazines mentioned above which cater to the kid community present a completely different picture than that of other publications. Some, such as Nuts and Zoo, have seen their circulation go down steadily in recent times in the face of digital versions making inroads among the reading community. In fact, with the rapid proliferation of smart- and mobile devices, readers have been showing an increasing preference for digital content the world over. While industry pundits have been quick to predict that the future belongs to digital, there are also those who seem to remain loyal to the print versions. The latter may make for a minority community compared to those who have switched to digital though the figure still is quite significant.