Sourcebooks’ launch of its fully personalized and customizable enhanced ebook platform Put Me in the Story has become almost as well-known and well-loved as the characters and story lines that it incorporates. Using existing characters and allowing other publishers to use the personalization features for their own titles has opened up a whole world of possibilities in the gift book market, emerging reader applications, and low-interest/low-ability level educational segments.
Now, Sourcebooks has announced a whole new line of much-loved classic characters with the introduction of Charles Schultz’s Peanuts brand into the platform. Using the same tablet technology that has made Put Me in the Story so popular with parents and teachers, readers can now experience Charlie Brown, Snoopy, and the entire Peanuts gang in personalized stories.
“We are thrilled to be partnering with Peanuts,” says Dominique Raccah, CEO and publisher of Sourcebooks, in a press release. “By adding these books to the Put Me In The Story personalized platform, we’re giving fans young and old new ways to experience the beloved characters of Charlie Brown, Snoopy, and the rest of the gang—a Peanuts story starring YOU!”
“As we continue to build on our strategy of introducing new generations to the Peanuts property, partnering to create stories in new digital formats is key,” said Craig Herman, Executive Director of Publishing for Peanuts Worldwide. “We have no doubt that Sourcebooks is the right partner to create quality products featuring the Schulz characters.”
Two books will be available this year, Good Grief, It’s Your Birthday and Cheer Up, Charlie Brown, both expected to be released in early fall. Future titles are already anticipated, as well as the availability of the print books in physical bookstores.
One of the biggest benefits to the platform is the ability to order the personalized editions of the stories in print, making it a lasting keepsake or special gift for a special reader.