In an industry-wide climate in which booksellers are struggling to keep their doors open and publishers are announcing cuts to submissions and marketing budgets for new titles, Sourcebooks has managed to not only maintain its solid position in the industry, but also to post double digit sales increases over last year.
All of its categories showed an increase of at least 22% or more, while 60% growth in three of its imprints: romance, calendars, and children’s and teens. The biggest factor for their success was actually not the highest growth listed, as its mass market titles showed a 58% increase over last year; this is a very difficult market to record this level of progress.
So what makes Sourcebooks so special? Why is this publisher basking in record-level growth when the rest of the industry makes predictions about just barely hanging on?
Much of this kind of success may have a lot to do with Sourcebooks’ pioneering spirit, an attitude which has seen the publisher participate in a number of experimental and mildly controversial initiatives to put ebooks in the hands of readers, put titles in public libraries, and put children’s books in the hands of shoppers. For better or for worse, if there’s an idea or innovation to be tried, Sourcebooks is going to do it.
And while this may not have always resulted in resounding change for the publisher, it has kept Sourcebooks at the top of the publishing ladder by keeping themselves prepared to adopt–or create–new opportunities for authors and readers.