The latest line of Amazon Kindle tablets got a lot of fanfare when they first came out and the lack of major retail distribution partners is hurting sales. Amazon had a resort to a series of popup stores in California just to build demand for them and today introduced a new plan to try and sell more units.
Amazon has just unveiled a new installment plan program that works with the Kindle HDX and HDX 8.9 Android tablets. You simply make your first payment at checkout to get your new gadget and then pay the remaining balance in three equal installments every 90 days. The first payment is 25% of the purchase price, which gives people a chance to buy it as a gift and then pay it off in installments.
This new promotion comes at a very interesting time. Amazon really likes to hype up their Q4 financial figures and garner mass media headlines by proclaiming they sold more Kindles this year than ever before. Likely, that is what this program is all about, less about the customer and more hype, quintessential Amazon.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.