Amazon is experiencing a boom period in Kindle sales over the course of the last three weeks. The company has reported that over 1 million Kindle e-Reader and Kindle Fire sales are occurring every week! Quite high numbers and the company seems to be holding onto a ton of inventory, which is a stark contrast from last year. If you wanted a Kindle e-reader in 2010 the company was sold out in the first week of December, which made getting them very hard.
“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it’s a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web,” said Dave Limp, Vice President, Amazon Kindle. “Our family of Kindle e-ink readers are close behind Kindle Fire on the Amazon.com bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season.”
“The Amazon Kindle Fire continues to be our hottest seller this holiday season and we have sold thousands of them internationally! This in conjunction with the new Nook Tablet is really helping out sales,” said Kelly Hannah, the Director of Media at Shopereaders.com
Part of the reason people are attracted to Kindles this year is their enhanced viability in retail stores. Target, Walmart, Best Buy, Circuit City, Radio Shack, Future Shop, and many other retailers carry at least one type of Kindle. The other facet is the rise of the Special Offers edition and the ability for one of the models to fit into most peoples budget. If you look at the latest Kindle Touch, they have a WIFI and 3G version and two variants of advertising built into it that reduces the price. You can buy the 4th generation for as low as $79, which makes a great stocking stuffer.