Amazon first entered the Indian market in 2012 when it opened up the Kindle bookstore and started to sell e-readers. Amazon had their work cut out for them due to a slew of homegrown companies such as Flipkart, Handygo’s Rockstand and Ver Se Innovation’s NewsHunt. According to Amazon they are finally starting to make headway and have reported that e-book and e-reader sales have increased triplied in 2015.
“Our e-books business is growing over 200% year-on-year, and e-books are quickly becoming a large part of our book business in India,” said Sanjeev Jha, director of Kindle content at Amazon.
Amazon is not only relying on their website to drive deals but they have also developed a fairly comprehensive offline strategy. They have established relationships in over 700 retail stores, including Croma, Reliance Digital, E-Zone and Vijay Sales across 23 cities.