One year ago Amazon invented their own holiday called Prime Day. This is a single day event where thousands of items are discounted and Amazon branded products such as the Kindle e-reader or Fire Tablet can be purchased at a fraction of the cost. This year, Amazon is holding their 24 hour Prime Day on July the 12th.
This year there will be 100,000 deals exclusively for Prime members, across nearly all departments and product categories in ten countries. In order to get the deals, you have to obviously be a Prime member, but you can signup for a 30 day free trial and still capitalize on all of the savings.
Last year, the very first Prime Day was a resounding success. Worldwide members ordered 398 items per second, exceeding Black Friday records at the time.
Prime is big business for Amazon and it is estimated that 46% of all US households have a membership. This equates to over a billion dollars a year, which is quite impressive.