Any author, traditionally published or indie, can tell you that one of the hardest parts of the business side of being an author is finding genuine promotion opportunities that give authors a real sense of reader engagement. Apart from the flood of social media requests from authors asking consumers to purchase their books, far too many authors don’t have another step in mind for creating active dialogue about their works.
That’s where sites like Bublish come in, bringing with them the opportunities for authors and readers to connect over like content and common interests in reading material. But more than just a place for discussion to happen, Bublish is also building author tools, like the ability to build an email list for targeted announcements and the chance to offer pre-orders.
Bublish, who’s known for its targeted social interaction in which authors and readers connect through book “bubbles,” recently announced it had secured a $300,000 investment in its latest round of private funding, which will allow the company to expand its current features while exploring new capabilities that put control in the authors’ hands. According to the company, this funding round will be earmarked for projects that include “developing a suite of powerful creation and book promotion tools for publishers, additional social media integrations and book distribution services, expanding marketing capabilities and reach, and increasing business development partnerships with key publishers and industry influencers.”
“This investment is a huge endorsement of the Bublish platform,” said Kathy Meis, Bublish
Founder and President. “Our capabilities consistently expand as our user base of authors and
readers continues to grow exponentially.”
Bublish has operated under its concept of “authorpreneurship,” meaning their focus is to empower authors with the equipment to not only be writers, but to be businessmen in charge of their own products as well.