Amazon Kindle e-Reader sales have generated over $75 million dollars in the first six months of 2017 according to 1010data, which regularly tracks Amazon’s private label business. Although exact sales figures are a mystery Fire tablet sales have nearly tripled, up 184% year-over-year.
Amazon Fire tablet market share has grown in the past few years. This is primarily attributed to the company pivoting their business away from expensive high spec and larger screens that competed against the iPad’s of the world to offering a barebones 7 inch tablets for under $50. In the first quarter of 2017 Amazon shipped out 2.2 million tablets and are only rivaled by Apple, Samsung and Huawei in the number of units shipped.
What I find especially interesting about this report is how little Amazon has made from e-reader sales. The company has a stranglehold on the US market with a 75% market share. Meanwhile in the United Kingdom they completely dominate all of their competition (95%).
Michael Kozlowski has been writing about audiobooks and e-readers for the past twelve years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times. He Lives in Vancouver, British Columbia, Canada.