The Amazon Kindle Voyage launched in Canada on February 18th 2016. This marks the first occasion since the e-reader was first released in late 2014, that Canadians can buy it directly from Amazon. Sadly, Canadians have not been purchasing the Voyage in droves and it looks like hardly anyone is buying it at all.
Amazon never releases sales figures for their hardware division in all of their fiscal reports. The only way to accurately determine how many units have been sold is to look at verified reviews.
The Voyage has been on sale in Canada for about one month and the product only has 19 reviews. It is estimated that in its first year there is going to be 228 reviews total, which can be considered a flop.
When the Kindle Voyage launched in the United States it had over 1,500 reviews in the first month and 15 months later it garnered 7,342. Meanwhile, when the Voyage first launched in the United Kingdom it had 347 reviews in the first month and 15 months later it has 2,344.
I am not surprised that the Voyage has been selling badly in Canada. If you visit the main Amazon.ca website and search for Kindle Voyage the only product that shows up on the first six pages costs $640 dollars. If you take a gander at the Kindle Device Department, the Voyage is not listed there either. The only way to pull up the official product is if you click on Shop by Department and scroll to the very bottom of the page and you will find the real Voyage Listing. The average person is not going to jump through three different hoops in order to even look at the e-reader. Why you can’t even do a general search for the Voyage is completely mind boggling.
The Voyage is not selling well in Canada because its very hard to discover. In contrast, the entire line of Kindle E INK readers are very easy to find on the main Amazon.com website, there is normally a banner at the very top, ditto with Amazon.co.uk.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.