The USA TODAY bestseller list has long been the respected go-to source for finding out which books are worthy of consumers’ book purchasing dollars. Making the list means increased exposure for the author and publishing house and can often result in even greater sales ahead of the ones that put a title on the list in the first place.
USA TODAY is now expanding the experience of its comprehensive list by creating an online location for subscribers to browse through books that are featured on its bestseller list, as well as immediately going forward with purchasing print or digital editions of any of the 150 books that hold spots on this list from Amazon, Barnes and Noble, the iBookstore, or the Indie Bound site. The new site, Books.usatoday.com, launched today and serves as a complement to the print paper’s section on book and publishing industry news, Book Buzz, and its online Book Buzz blog.
“Books.usatoday.com is a reflection of the strong reputation USA TODAY has for coverage of books and writers,” notes Scott Stein, USA TODAY consumer media general manager, to PRNewswire. “Our enhanced site continues to provide readers with new, easy ways to discover, discuss, share, buy, and read books. If a book catches someone’s attention, books.usatoday.com allows them to preview it, read a review, buy it from one of four online bookstores, download it to their device and be reading the first chapter in minutes.”
The new site is bringing greater access to what are arguably the most popular and most talked about books of the week, and USA TODAY’s inclusion of both the digital editions’ pages and of Indie Bound in the drop down list of vendors speaks to the rising influence of electronic publishing.
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.
