In a nod to the understanding that consumers who read on mobile devices are probably on a time budget, the newly launched full-length issues of Vanity Fair have a new offer: reading times. Originally initiated by Liberty magazine in the 1920s, the reading time feature sorts articles for the reader by how long the article should take, which is perfect for the morning commute or for catching up on an article while waiting at a meeting or appointment.
The new feature is only one part of what’s in store for Vanity Fair readers who utilize the new iPhone version of the magazine, created with Adobe’s Digital Publishing Suite. In addition to the reading times listed in the table of contents–categorized as Short, Medium, Long, and Everything Else–the new version is optimized from the publisher’s print schematics specifically for the iPhone screen.
As this is the second title from Conde Nast to be optimized for iPhone (The New Yorker launched first), additional new features were incorporated by the publisher’s design team. Those features include “videos, photo slide shows, interactive infographics, and archival articles; sharing capability via Twitter, Facebook, and e-mail; links to Web content on Vanityfair.com; and navigation tools, including the ‘scrubber.'”
Individual issues can be purchased through the free app for $4.99, and a one-year subscription is $19.99. Current subscribers to the magazine through either print or iPad will receive the iPhone version at no extra charge.