The quintessential Ikea catalog is every young adults decorating bible for their first few urban apartments. In a new marketing campaign, Ikea is hyping a nonvolatile data medium storage device, otherwise known as a book.
Ikea is borrowing a page out of Apples playbook by constructing an online commercial for their new catalog. They make light of the fact that you are using a real book, and not an e-reader, tablet or eBook. This is a great satirical campaign that is likely to leave you in stitches.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.