The gap is finally narrowing between the profit made by developers of Android and iOS games. Android certainly has more marketshare, but so far developers have given more attention to Apple’s iOS platform. Where Android used to be somewhat of an afterthought following a successful iOS launch, Android is emerging as being competitive and lucrative –particularly in the gaming category.
According to recent data from gaming marketing company DAU-UP, the average revenue per user for Android games has increased steadily during 2014 –from 20% of iOS revenues in January, to 65% in December.
The actual dollar values are still higher for Apple and iOS developers, but this is more than an increase in revenue; it represents a shift in the type of users that are choosing Android devices. Once thought to be a platform for bargain hunters, Android is now churning out their share of quality higher-end hardware (plus, no matter how much Android users hate it… Google is starting to make the kinds of changes that will standardize development in ways that make developers happy).
Developers should pay especially close attention to this news –if this upward trajectory continues, being among the first to adopt an Android-first development strategy could be incredibly worthwhile.