It’s nearing conference season for the biggest players in the mobile game, not the least of which is Apple and the WWDC coming up in June. Ahead of that event, Apple has sent a notice to developers that invites them to join a beta program for their new App Analytics service.
This news is not entirely surprising: free analytics for developers were hinted at during the last WWDC in 2014. That said, it may be somewhat of a concern for leading competitors in this field (think Flurry and App Annie), but it seems likely there will still be a place for non-bias, third-party options –though Apple will be able to factor mobile download and engagement data into their statistics, the details of which are not currently available to others outside the fold.
The invitation included all of the details currently known about the new service:
You’re invited to sign up for the beta of App Analytics.
Be among the first to get insight into how your app is performing. You won’t need any additional code or app updates, and there’s no extra cost.
You’ll be able to:
See how often customers visit your app’s page on the App Store
Find out how many of your users open your app over time
Check your app and In-App Purchase sales
Create custom campaign links and follow the success of your marketing campaigns
Understand which websites refer the most users
We’re offering access to the App Analytics beta on a first-come, first-served basis. Sign up below and we’ll send you an email as soon as it’s ready for you.
If you qualify and happened to miss out on the notice, you can still sign up through the iTunes Connect developer portal using the direct link: analytics.itunes.apple.com.