Those of us with a love of books have been watching the Reading Rainbow Kickstarter campaign rather closely. The original goal was $1 million, but that was reached rather handily early on –prompting a revision that made the goal $5 million. If you haven’t already made a donation, Seth MacFarlane (known best for the creation of Family Guy) has upped the ante –pledging to donate up to $1 million of his own money to the cause… matching all donations from $4 million up to $5 million.
If successful, $6 million dollars will be enough to build the website as promised with free subscriptions to 12,500 classrooms in need. LeVar Burton’s initiative is the most successful Kickstarter campaign in history, boasting more than 91,000 supporters (and climbing fast).
There are only 45 hours remaining in the campaign: just enough time for you to still give the gift of reading to children everywhere.