It’s a contrasting story involving the two Taiwan based companies Asus and Acer. While the former is witnessing an increase in demand for its tablet PCs, prompting it to increase its sales projections for the year, things aren’t as rosy for its domestic compatriot Acer, which is finding itself at the opposite end of the spectrum as far as demand for its tablet PCs are concerned.
This might come as a surprise to many as Acer happens to be second largest PC maker in the world, just behind HP, and it was natural for Acer to have a credible presence in the fast emerging tablet PC market. But that hasn’t been the way things have worked out for Acer, which they attribute to increasing competition from the market leader, the Apple iPad. That the economy is still on shaky ground is another factor making things rough for Acer. Acer’s favorite hunting ground has been the European market and it won’t be adding to the company’s fortunes until the economy is firmly out of the red. So as things stand now, Acer is looking at a sales target of 2.5 million to 3 million tablets, down from the 5 to 7 million units that it had initially aimed to achieve this year. It expects to ship around 800,000 tablets in each of the third and fourth quarters of the year.